By Nicole Greer You can be confident if, you choose it. And choosing confidence is essential to building a successful coaching business. Let’s take a look at an amazing definition of confidence. This definition comes from Dan Sullivan, the founder of Strategic Coach. He states, confidence is an ability to transform fear into focused and relaxed thinking, communication, and action, with the result that dangers become opportunities, obstacles become innovations, and weaknesses become advantages, and setbacks become breakthroughs. I love this robust definition. I want you to embrace it. And become it! Don’t miss the fact that Dan states, confidence.